To claim "transparent coffee trade" means to disclose what farmers get paid in hand for the coffee they produce. Period. Loose statements like "fair-trade", "direct trade", "transparent trade" or even "ethical and sustainable trade" are relative terms, and quite frankly offer little information about what coffee farmers are actually paid in hand. Insert Clay Pigeon Trading™. We disclose to the cent what our farmers get paid here. We've made it our mission to procure only 100% traceable specialty coffee from farmer to cup. We have a pro-Africa agenda, supporting African farmers exclusively, and promoting high-quality specialty coffee farmed on our incredible continent. Read more about our story here. Visit The Pledge to find us and other CERTIFIED transparent coffee roasteries. If a roastery is not listed on The Pledge or if full pricing (including what the farmer is paid directly in hand) is not disclosed by the roastery in question, it's not transparent.